THE NOTEBOOK / ALWAYS OPEN26 ESSAYS & COUNTING

A few things
worth thinking about.

Notes on making things,
finding your footing,
and figuring it out.

BY MINA MANKARIOUS

Grounded Before You Reach

April 10, 20267 min read

There's a version of ambition that skips over what's already in front of you. I've been guilty of it. Here's what I've learned about looking at the life you actually have before reaching for the next thing.

MarketingESSAY 25

Marketing Can't Be Quick Dopamine

Read the essay

March 26, 20267 min read

There's a version of marketing that feels productive but isn't. Announcement after announcement, update after update. It looks like momentum, but it's actually costing you your brand and your best work. Here's what I learned the hard way.

A few thingsworth thinking about.

Grounded Before You Reach

Marketing Can't Be Quick Dopamine

The open notebook.

Grounded Before You Reach

Marketing Can't Be Quick Dopamine

The Head of a Marketer, Engineer, and App Developer

Olunix Vantage Is Live. Here's What It Means for Founders.

The Brain of a Marketer Who Built an App

Your Marketing Isn't Broken. It Was Never Engineered.

Why I Built a Tool That Roasts Your Startup's Positioning

The Marketing Consulting Playbook Nobody Will Publish

The Pursuit of Something Better

What Is Marketing Systems Engineering? The Framework That Changes How Startups Grow

How to Position Your AI Startup When Everything Sounds the Same

Most AI Startups Will Die With Great Products. Here’s the Real Reason.

What Nobody Tells You Before You Hire a Marketing Consultant

SEO vs. Paid Ads: Which Should Your Startup Prioritize?

I’ve Been in Marketing Since I Was 10

Good Content Doesn’t Win. Here’s Why That’s Our Fault.

Why I Don’t Sell Hard

You Are Not Too Far Gone

How AI Startups Should Think About Marketing in 2026

What I Learned Working With My First 10 Clients

Why Most Startups Waste Money on Marketing (And How to Fix It)

Hi, I’m Mina.

Building a Business in Toronto as a Student

Consulting vs. Marketing: What Early-Stage Startups Actually Need

From Engineering to Marketing: Why Systems Thinking Matters

How We Rebranded From GrowByte to Olunix

A few things
worth thinking about.