I moved to Canada from Egypt when I was eight years old. Growing up between two cultures taught me how to adapt, read people, and communicate across different contexts. I didn't realize it at the time, but those were some of the earliest marketing skills I ever developed.
For most of my life, I was set on engineering. I loved understanding how things worked, breaking systems down, and rebuilding them. That hasn't changed. But somewhere in high school, I discovered something that lit me up in a completely different way: marketing. Not the surface-level kind. The real stuff. Understanding people, figuring out what makes them care, and building a bridge between what someone offers and what someone needs.
The best marketing doesn't feel like marketing. It feels like engineering applied to people.
I'm currently in my final year studying Automotive Engineering Technology at McMaster University. The combination sounds strange to most people, but to me it works. Engineering taught me how to think in systems. Marketing taught me how to think about people. Together, they became the foundation of everything I build.
In September 2024, I founded Olunix alongside my CTO and CMO. We started as GrowByte Media, working with automotive dealerships and dental offices. As our approach matured and our clients evolved, we rebranded into something that better reflects who we are: not just an agency, but a consulting and growth partner for companies building the future.
Today, we work predominantly with AI startups. The companies we partner with are creating the future, and our job is to help them get the right message in front of the right people at the right time. It's strategic. It's technical. And it's deeply human.
Before Olunix, I spent two years at Milton Toyota, handling high-volume customer interactions in a fast-paced environment. Before that, I was running e-commerce projects during COVID and learning more about scalable marketing than any classroom could teach.
Outside of work, I'm a ministry intern at Hope Bible Church in Oakville, and since January 2026 I've been a Deal Partner at Boardy, building connections and business development pathways for founders.