Olunix
Founder
Started as GrowByte Media. Built into Olunix, and then into Vantage: a way to put positioning work directly into founders’ hands.
I’ve always liked
taking things apart.
First it was machines. Then it was the way people make decisions. Eventually, I realised the work I wanted to do lived somewhere between the two.
I moved from Egypt to Canada when I was eight. Learning to find my feet in a new place taught me to listen, adapt, and look at things from more than one angle. Those instincts have stayed with me.
At McMaster, I studied Automotive Engineering Technology and completed my degree. Engineering gave me a way to think in systems. Marketing made me think harder about the people inside them.
Good ideas deserve
to become real things.
In September 2024, I founded Olunix. We started as GrowByte Media, working with automotive dealerships and dental offices, before finding our focus in AI startups. The problem was often the same: a strong product, without a clear way to explain why it mattered.
Vantage grew out of that work. I wanted founders to be able to work through their positioning themselves, with something more useful than another blank document. So I built it.
Today, I also run the Deal Partner program at Boardy, working on the relationships and systems that help founders find the right people.
You can find more about my work on Olunix’s founder page and my writing here and on Medium.
For a short biography, photographs, and official profile links, visit the media kit.
Outside of work, faith is a real part of my life. I serve as a ministry intern at Hope Bible Church in Oakville. It keeps bringing me back to a useful question: what is all of this building actually for?
A few thoughts on that