Creator & builder · A product by Olunix
Vantage
A positioning lab for founders. Built to turn the difficult questions—who is this for, why does it matter, what do we say—into something you can work through.
Products. Companies. Experiments.
Thinking is good.
Making is better.
A selection of things I’ve built, shaped, or helped bring into the world.
olunixFounder · Since 2024
Olunix
A company built around helping good products find their place in the world. From our beginnings as GrowByte to the work that led to Vantage.
Visit OlunixBuilt & shipped
Ovix
An AI coding agent built around a simple curiosity: what would it take to make the tools I wanted to use?
AI · Developer toolingProduct collaboration · 2024
Habits Together
A collaborative habit-tracking app built around accountability, shared progress, and showing up for each other.
Visit the appInside the work
The thinking
behind the doing.
Selected company and client work through Olunix.
Our own companyRepositioning GrowByte into Olunix
Full rebrand and repositioning for an AI-focused consultancy
The challenge
GrowByte’s broad agency framing attracted misaligned demand—startups looking for generic social media management rather than strategic growth consulting. The brand identity lacked focus, diluting trust with ideal-fit clients.
The work
Rebuilt the brand from the ground up: new name, visual identity, messaging architecture, and website. Repositioned around AI startup growth and founder-led trust. Created a content strategy centred on thought leadership and direct-response positioning.
XpomoBuilding a short-form content engine
Short-form content engine for a consumer brand
The challenge
Xpomo had strong product–market fit but zero organic social presence. Previous agency attempts produced generic content that gained no traction.
The work
Built a creator-led content engine: identified trending formats, scripted hooks optimised for watch-time, and produced a rapid-test cadence of 20+ videos per month.
Wize ConsultingDriving Qualified Leads for Wize Consulting
Performance marketing for a B2B advisory firm
The challenge
Wize Consulting relied entirely on referrals. When referral volume plateaued, revenue growth stalled with no predictable acquisition channel in place.
The work
Launched a Google Ads campaign targeting high-intent keywords in their niche. Built dedicated landing pages with clear value propositions and integrated lead scoring to filter for qualified prospects.
Something useful
How clear is
your positioning?
I built a free grader to help founders see their message from the outside.
Try the Positioning Grader