Real work, real outcomes. Here’s what partnering with Olunix looks like.
Each engagement is tailored to the client’s stage, market, and goals. These case studies show the thinking behind the results.
Featured Engagement
Repositioning GrowByte into Olunix
Full rebrand and repositioning for an AI-focused consultancy
Problem: GrowByte’s broad agency framing attracted misaligned demand—startups looking for generic social media management rather than strategic growth consulting. The brand identity lacked focus, diluting trust with ideal-fit clients.
Approach: Rebuilt the brand from the ground up: new name, visual identity, messaging architecture, and website. Repositioned around AI startup growth and founder-led trust. Created a content strategy centred on thought leadership and direct-response positioning.
Result: Higher-quality inbound conversations and stronger strategic fit from day one. Pipeline shifted from low-ticket service requests to retained advisory engagements with funded AI startups.
0x
Inbound quality improvement
0%
Brand identity overhaul
0%
Reduction in misaligned leads
Engagement Timeline
01
Discovery & Audit
2 weeks
Interviewed stakeholders, audited existing funnels, mapped competitor positioning, and identified the gap between current perception and ideal client profile.
02
Strategy & Naming
3 weeks
Developed the new brand strategy, name (Olunix), and messaging hierarchy. Defined the core narrative: AI startups deserve a growth partner who speaks their language.
03
Design & Build
4 weeks
Created the visual identity system, designed and built the new website, crafted long-form content pillars, and established the editorial voice.
04
Launch & Optimise
2 weeks
Coordinated the public rebrand, redirected all existing assets, launched targeted outreach campaigns, and iterated on messaging based on early response data.
BrandingPositioningWeb DesignContent Strategy
Scaling Xpomo to 5M+ Views on TikTok
Short-form content engine for a consumer brand
Problem: Xpomo had strong product–market fit but zero organic social presence. Previous agency attempts produced generic content that gained no traction.
Result: Surpassed 5 million organic views within 90 days. Multiple videos went viral, driving a measurable spike in direct site traffic and brand searches.
0.0M+
Organic views in 90 days
0x
Engagement rate vs. prior agency
01
Audit & Hook Research
1 week
Analysed top-performing content in the niche, reverse-engineered viral hooks, and defined the brand’s on-camera persona.
02
Production Sprint
10 weeks
Produced and published 20+ short-form videos per month with rapid A/B testing of hooks, CTAs, and formats.
03
Scale & Repurpose
2 weeks
Doubled down on winning formats, repurposed top performers across Reels and Shorts, and built a self-sustaining content calendar.
TikTokShort-Form VideoContent Production
Driving Qualified Leads for Wize Consulting
Performance marketing for a B2B advisory firm
Problem: Wize Consulting relied entirely on referrals. When referral volume plateaued, revenue growth stalled with no predictable acquisition channel in place.
Result: Generated a consistent pipeline of qualified leads within the first 30 days. Cost per qualified lead dropped significantly as campaigns matured over the following quarter.
0%
Lower cost per qualified lead
0x
Pipeline growth in 90 days
01
Keyword & Funnel Mapping
1 week
Researched high-intent keywords, mapped the buyer journey, and designed landing pages with clear conversion paths.
02
Campaign Build & Launch
2 weeks
Set up Google Ads campaigns with tight ad groups, wrote compelling ad copy, and established conversion tracking with lead scoring.
03
Optimisation
10 weeks
Reviewed search term reports weekly, pruned low-intent queries, adjusted bids, and refined landing page copy based on conversion data.
Google AdsLead GenerationLanding Pages
Ready to see what this looks like for your business?