THE NOTEBOOK / BRANDING26 ESSAYS & COUNTING
Branding.
In the making.
Notes on making things,
finding your footing,
and figuring it out.
The open notebook.
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Grounded Before You Reach
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Marketing Can't Be Quick Dopamine
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The Head of a Marketer, Engineer, and App Developer
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Olunix Vantage Is Live. Here's What It Means for Founders.
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The Brain of a Marketer Who Built an App
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Your Marketing Isn't Broken. It Was Never Engineered.
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Why I Built a Tool That Roasts Your Startup's Positioning
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The Marketing Consulting Playbook Nobody Will Publish
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The Pursuit of Something Better
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What Is Marketing Systems Engineering? The Framework That Changes How Startups Grow
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How to Position Your AI Startup When Everything Sounds the Same
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Most AI Startups Will Die With Great Products. Here’s the Real Reason.
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What Nobody Tells You Before You Hire a Marketing Consultant
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SEO vs. Paid Ads: Which Should Your Startup Prioritize?
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I’ve Been in Marketing Since I Was 10
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Good Content Doesn’t Win. Here’s Why That’s Our Fault.
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Why I Don’t Sell Hard
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You Are Not Too Far Gone
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How AI Startups Should Think About Marketing in 2026
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What I Learned Working With My First 10 Clients
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Why Most Startups Waste Money on Marketing (And How to Fix It)
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Hi, I’m Mina.
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Building a Business in Toronto as a Student
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Consulting vs. Marketing: What Early-Stage Startups Actually Need
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From Engineering to Marketing: Why Systems Thinking Matters
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How We Rebranded From GrowByte to Olunix
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1 essays