THE NOTEBOOK / BUSINESS26 ESSAYS & COUNTING
Business.
In the making.
Notes on making things,
finding your footing,
and figuring it out.
The open notebook.
6 essays. Follow a thought.
Grounded Before You Reach
7 min read
Marketing Can't Be Quick Dopamine
7 min read
The Head of a Marketer, Engineer, and App Developer
9 min read
Olunix Vantage Is Live. Here's What It Means for Founders.
8 min read
The Brain of a Marketer Who Built an App
8 min read
Your Marketing Isn't Broken. It Was Never Engineered.
9 min read
Why I Built a Tool That Roasts Your Startup's Positioning
7 min read
The Marketing Consulting Playbook Nobody Will Publish
9 min read
The Pursuit of Something Better
7 min read
What Is Marketing Systems Engineering? The Framework That Changes How Startups Grow
9 min read
How to Position Your AI Startup When Everything Sounds the Same
11 min read
Most AI Startups Will Die With Great Products. Here’s the Real Reason.
12 min read
What Nobody Tells You Before You Hire a Marketing Consultant
7 min read
SEO vs. Paid Ads: Which Should Your Startup Prioritize?
8 min read
I’ve Been in Marketing Since I Was 10
5 min read
Good Content Doesn’t Win. Here’s Why That’s Our Fault.
8 min read
Why I Don’t Sell Hard
7 min read
You Are Not Too Far Gone
6 min read
How AI Startups Should Think About Marketing in 2026
6 min read
What I Learned Working With My First 10 Clients
6 min read
Why Most Startups Waste Money on Marketing (And How to Fix It)
7 min read
Hi, I’m Mina.
5 min read
Building a Business in Toronto as a Student
7 min read
Consulting vs. Marketing: What Early-Stage Startups Actually Need
9 min read
From Engineering to Marketing: Why Systems Thinking Matters
7 min read
How We Rebranded From GrowByte to Olunix
7 min read
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6 essays