THE THINKING BY MINA MANKARIOUS
THE NOTEBOOK / MARKETING26 ESSAYS & COUNTING

Marketing.
In the making.

Notes on making things,
finding your footing,
and figuring it out.

BY MINA MANKARIOUS

The open notebook.

19 essays. Follow a thought.

MarketingESSAY 25

Marketing Can't Be Quick Dopamine

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7 min read
PersonalESSAY 24

The Head of a Marketer, Engineer, and App Developer

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9 min read
StartupsESSAY 22

The Brain of a Marketer Who Built an App

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8 min read
MarketingESSAY 21

Your Marketing Isn't Broken. It Was Never Engineered.

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9 min read
AIESSAY 20

Why I Built a Tool That Roasts Your Startup's Positioning

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7 min read
MarketingESSAY 19

The Marketing Consulting Playbook Nobody Will Publish

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9 min read
MarketingESSAY 17

What Is Marketing Systems Engineering? The Framework That Changes How Startups Grow

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9 min read
AIESSAY 16

How to Position Your AI Startup When Everything Sounds the Same

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11 min read
AIESSAY 15

Most AI Startups Will Die With Great Products. Here’s the Real Reason.

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12 min read
MarketingESSAY 14

What Nobody Tells You Before You Hire a Marketing Consultant

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7 min read
MarketingESSAY 13

SEO vs. Paid Ads: Which Should Your Startup Prioritize?

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8 min read
PersonalESSAY 12

I’ve Been in Marketing Since I Was 10

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5 min read
MarketingESSAY 11

Good Content Doesn’t Win. Here’s Why That’s Our Fault.

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8 min read
BusinessESSAY 10

Why I Don’t Sell Hard

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7 min read
AIESSAY 08

How AI Startups Should Think About Marketing in 2026

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6 min read
StartupsESSAY 06

Why Most Startups Waste Money on Marketing (And How to Fix It)

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7 min read
PersonalESSAY 05

Hi, I’m Mina.

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5 min read
MarketingESSAY 03

Consulting vs. Marketing: What Early-Stage Startups Actually Need

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9 min read
MarketingESSAY 02

From Engineering to Marketing: Why Systems Thinking Matters

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7 min read

19 essays