THE THINKING BY MINA MANKARIOUS
THE NOTEBOOK / STARTUPS26 ESSAYS & COUNTING

Startups.
In the making.

Notes on making things,
finding your footing,
and figuring it out.

BY MINA MANKARIOUS

The open notebook.

12 essays. Follow a thought.

OlunixESSAY 23

Olunix Vantage Is Live. Here's What It Means for Founders.

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8 min read
StartupsESSAY 22

The Brain of a Marketer Who Built an App

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8 min read
MarketingESSAY 21

Your Marketing Isn't Broken. It Was Never Engineered.

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9 min read
AIESSAY 20

Why I Built a Tool That Roasts Your Startup's Positioning

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7 min read
MarketingESSAY 19

The Marketing Consulting Playbook Nobody Will Publish

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9 min read
MarketingESSAY 17

What Is Marketing Systems Engineering? The Framework That Changes How Startups Grow

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9 min read
AIESSAY 16

How to Position Your AI Startup When Everything Sounds the Same

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11 min read
AIESSAY 15

Most AI Startups Will Die With Great Products. Here’s the Real Reason.

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12 min read
MarketingESSAY 13

SEO vs. Paid Ads: Which Should Your Startup Prioritize?

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8 min read
AIESSAY 08

How AI Startups Should Think About Marketing in 2026

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6 min read
StartupsESSAY 06

Why Most Startups Waste Money on Marketing (And How to Fix It)

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7 min read
MarketingESSAY 03

Consulting vs. Marketing: What Early-Stage Startups Actually Need

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9 min read

12 essays