GTM Diagnostic

Diagnose your AI startup's go-to-market system in 10 minutes.

Get a scored GTM assessment, top bottlenecks, and a 90-day execution brief designed for founder, product, and revenue alignment.

Assessment progress

Stage-aware scoring: early-stage teams are weighted more on positioning and ICP, while growth-stage teams are weighted more on conversion and operating cadence.

StageTeam SizeTraction

Positioning Clarity

Can buyers immediately understand your wedge and why now?

Your primary positioning claim is specific, testable, and used everywhere.

Your team can explain why you win vs alternatives in under 30 seconds.

ICP Precision

Do you know exactly who converts, and who does not?

Your ICP is segmented by buying context (not just company size or vertical).

You have explicit disqualification criteria for poor-fit opportunities.

Proof Assets

Do you have trust artifacts that remove deal friction?

You have current case studies, benchmarks, or technical validation buyers trust.

Proof assets are embedded in discovery, proposals, and follow-up sequences.

Demand Engine

Is demand generation repeatable beyond founder hustle?

You can name 1-2 channels that repeatedly create qualified pipeline.

Content and founder voice operate on a calendar tied to pipeline goals.

Funnel Conversion

Do handoffs and stages convert predictably?

Conversion rates are tracked by stage, and drop-offs are reviewed weekly.

Marketing-to-sales and sales-to-product handoffs are clearly defined.

GTM Operating System

Is there a weekly execution cadence with ownership and feedback loops?

Your GTM team has a weekly operating rhythm with decisions, owners, and due dates.

Instrumentation links activities to outcomes (pipeline quality, velocity, revenue).

0/12 questions answered

Diagnose your AI startup's go-to-market system in 10 minutes.

Get a scored GTM assessment, top bottlenecks, and a 90-day execution brief designed for founder, product, and revenue alignment.

Assessment progress

Stage-aware scoring: early-stage teams are weighted more on positioning and ICP, while growth-stage teams are weighted more on conversion and operating cadence.