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Mina Mankarious is the Founder & CEO of Olunix, helping AI startups with positioning, growth systems, and founder-led marketing from Toronto.

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Business

6 articles on business by Mina Mankarious.

MarketingConsultingBusinessStartups
The Marketing Consulting Playbook Nobody Will Publish
I’m going to walk you through the exact playbook most marketing consulting firms use — the pricing tricks, the dependency loops, the recycled strategies. I know it because I was taught it. Here’s why I stopped using it.
Mar 2, 20269 min read
MarketingConsultingBusiness
What Nobody Tells You Before You Hire a Marketing Consultant
A founder spent $40K on marketing consulting and had nothing to show for it. Here’s why the industry rewards diagnosis over delivery — and what to look for instead.
Feb 23, 20267 min read
MarketingBusinessPersonal
Good Content Doesn’t Win. Here’s Why That’s Our Fault.
There’s a disconnect between quality content and the stuff that actually goes viral. Is it the algorithm? The platforms? Or something deeper that we’re all complicit in?
Feb 19, 20268 min read
BusinessEntrepreneurshipMarketing
Why I Don’t Sell Hard
I’ve never cold-called a prospect, never sent a pushy follow-up, never promised the moon to close a deal. Here’s why — and what happens when you let the work do the talking instead.
Feb 16, 20267 min read
EntrepreneurshipBusinessConsulting
What I Learned Working With My First 10 Clients
The real lessons from early client work that no business school teaches you. From pricing mistakes to learning when to say no.
Feb 7, 20266 min read
EntrepreneurshipBrandingBusiness
How We Rebranded From GrowByte to Olunix
The real story behind our rebrand: why we did it, what we learned, and the practical steps of changing your company's identity without losing what matters.
Feb 1, 20267 min read

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