Strategy

8 articles on strategy by Mina Mankarious.

MarketingBuildingPersonalStrategy
Marketing Can't Be Quick Dopamine
There's a version of marketing that feels productive but isn't. Announcement after announcement, update after update. It looks like momentum, but it's actually costing you your brand and your best work. Here's what I learned the hard way.
Mar 26, 20267 min read
MarketingEngineeringStrategyStartups
Your Marketing Isn't Broken. It Was Never Engineered.
Most startups treat marketing like a creative exercise — then wonder why nothing compounds. The problem isn't your copy, your channels, or your budget. It's that you never engineered the system in the first place.
Mar 4, 20269 min read
MarketingEngineeringStrategyStartups
What Is Marketing Systems Engineering? The Framework That Changes How Startups Grow
Marketing systems engineering is the discipline of applying engineering principles to marketing strategy. Here's the framework I use at Olunix to build growth systems that actually scale.
Feb 26, 20269 min read
AIStartupsStrategyMarketing
How to Position Your AI Startup When Everything Sounds the Same
There are 70,000 AI startups globally, and most of them describe what they do in nearly identical language. Positioning isn’t a marketing exercise — it’s the strategic decision that determines whether your company lives or dies.
Feb 25, 202611 min read
AIStartupsMarketingStrategy
Most AI Startups Will Die With Great Products. Here’s the Real Reason.
90% of AI startups will fail — and it won’t be because of the technology. In a world where anyone can build anything, the only moat left is making people care. And almost nobody knows how.
Feb 23, 202612 min read
MarketingStartupsStrategy
SEO vs. Paid Ads: Which Should Your Startup Prioritize?
Every startup founder asks this question. The answer isn’t either/or — it’s about sequencing. Here’s a stage-by-stage breakdown of which channel makes sense and when.
Feb 22, 20268 min read
StartupsMarketingStrategy
Why Most Startups Waste Money on Marketing (And How to Fix It)
74% of startups fail due to premature scaling. Here's what that actually means for your marketing budget and how to spend smarter, not more.
Feb 6, 20267 min read
MarketingConsultingStartupsStrategy
Consulting vs. Marketing: What Early-Stage Startups Actually Need
Consulting vs. marketing — agency, consultant, or in-house? The answer depends on your stage, your budget, and what problem you're actually trying to solve.
Feb 3, 20269 min read

Browse more topics: AI, Branding, Building, Business, Consulting, Engineering, Entrepreneurship, Faith, Marketing, Olunix, Personal, Positioning, Product Launch, Startups, Toronto

Marketing Can't Be Quick Dopamine

Your Marketing Isn't Broken. It Was Never Engineered.

What Is Marketing Systems Engineering? The Framework That Changes How Startups Grow

How to Position Your AI Startup When Everything Sounds the Same

Most AI Startups Will Die With Great Products. Here’s the Real Reason.

SEO vs. Paid Ads: Which Should Your Startup Prioritize?

Why Most Startups Waste Money on Marketing (And How to Fix It)

Consulting vs. Marketing: What Early-Stage Startups Actually Need

Marketing Can't Be Quick Dopamine

Your Marketing Isn't Broken. It Was Never Engineered.

What Is Marketing Systems Engineering? The Framework That Changes How Startups Grow

How to Position Your AI Startup When Everything Sounds the Same

Most AI Startups Will Die With Great Products. Here’s the Real Reason.

SEO vs. Paid Ads: Which Should Your Startup Prioritize?

Why Most Startups Waste Money on Marketing (And How to Fix It)

Consulting vs. Marketing: What Early-Stage Startups Actually Need