Startups

12 articles on startups by Mina Mankarious.

OlunixStartupsProduct LaunchPositioning
Olunix Vantage Is Live. Here's What It Means for Founders.
After a year and a half of building, testing, and refining — Olunix Vantage is officially live. A positioning lab built for the founders who can't afford to get it wrong but couldn't afford to hire us. Here's what it is, why we built it, and what happens next.
Mar 10, 20268 min read
StartupsBuildingMarketingOlunix
The Brain of a Marketer Who Built an App
I'm a marketer. I have no business building software. But after a year and a half of watching founders who couldn't afford our help struggle alone, I couldn't not build the thing. Here's what that looked like from the inside.
Mar 7, 20268 min read
MarketingEngineeringStrategyStartups
Your Marketing Isn't Broken. It Was Never Engineered.
Most startups treat marketing like a creative exercise — then wonder why nothing compounds. The problem isn't your copy, your channels, or your budget. It's that you never engineered the system in the first place.
Mar 4, 20269 min read
AIStartupsMarketingPositioning
Why I Built a Tool That Roasts Your Startup's Positioning
Most startup homepages sound identical. I got tired of explaining the same positioning problems on calls, so I built a tool that does it in 10 seconds. Here’s the thinking behind the roast.
Mar 3, 20267 min read
MarketingConsultingBusinessStartups
The Marketing Consulting Playbook Nobody Will Publish
I’m going to walk you through the exact playbook most marketing consulting firms use — the pricing tricks, the dependency loops, the recycled strategies. I know it because I was taught it. Here’s why I stopped using it.
Mar 2, 20269 min read
MarketingEngineeringStrategyStartups
What Is Marketing Systems Engineering? The Framework That Changes How Startups Grow
Marketing systems engineering is the discipline of applying engineering principles to marketing strategy. Here's the framework I use at Olunix to build growth systems that actually scale.
Feb 26, 20269 min read
AIStartupsStrategyMarketing
How to Position Your AI Startup When Everything Sounds the Same
There are 70,000 AI startups globally, and most of them describe what they do in nearly identical language. Positioning isn’t a marketing exercise — it’s the strategic decision that determines whether your company lives or dies.
Feb 25, 202611 min read
AIStartupsMarketingStrategy
Most AI Startups Will Die With Great Products. Here’s the Real Reason.
90% of AI startups will fail — and it won’t be because of the technology. In a world where anyone can build anything, the only moat left is making people care. And almost nobody knows how.
Feb 23, 202612 min read
MarketingStartupsStrategy
SEO vs. Paid Ads: Which Should Your Startup Prioritize?
Every startup founder asks this question. The answer isn’t either/or — it’s about sequencing. Here’s a stage-by-stage breakdown of which channel makes sense and when.
Feb 22, 20268 min read
AIMarketingStartups
How AI Startups Should Think About Marketing in 2026
The AI space is crowded, noisy, and full of companies saying the same thing. Here's how the startups that actually win are approaching marketing differently.
Feb 8, 20266 min read
StartupsMarketingStrategy
Why Most Startups Waste Money on Marketing (And How to Fix It)
74% of startups fail due to premature scaling. Here's what that actually means for your marketing budget and how to spend smarter, not more.
Feb 6, 20267 min read
MarketingConsultingStartupsStrategy
Consulting vs. Marketing: What Early-Stage Startups Actually Need
Consulting vs. marketing — agency, consultant, or in-house? The answer depends on your stage, your budget, and what problem you're actually trying to solve.
Feb 3, 20269 min read

Browse more topics: AI, Branding, Building, Business, Consulting, Engineering, Entrepreneurship, Faith, Marketing, Olunix, Personal, Positioning, Product Launch, Strategy, Toronto

Olunix Vantage Is Live. Here's What It Means for Founders.

The Brain of a Marketer Who Built an App

Your Marketing Isn't Broken. It Was Never Engineered.

Why I Built a Tool That Roasts Your Startup's Positioning

The Marketing Consulting Playbook Nobody Will Publish

What Is Marketing Systems Engineering? The Framework That Changes How Startups Grow

How to Position Your AI Startup When Everything Sounds the Same

Most AI Startups Will Die With Great Products. Here’s the Real Reason.

SEO vs. Paid Ads: Which Should Your Startup Prioritize?

How AI Startups Should Think About Marketing in 2026

Why Most Startups Waste Money on Marketing (And How to Fix It)

Consulting vs. Marketing: What Early-Stage Startups Actually Need

Olunix Vantage Is Live. Here's What It Means for Founders.

The Brain of a Marketer Who Built an App

Your Marketing Isn't Broken. It Was Never Engineered.

Why I Built a Tool That Roasts Your Startup's Positioning

The Marketing Consulting Playbook Nobody Will Publish

What Is Marketing Systems Engineering? The Framework That Changes How Startups Grow

How to Position Your AI Startup When Everything Sounds the Same

Most AI Startups Will Die With Great Products. Here’s the Real Reason.

SEO vs. Paid Ads: Which Should Your Startup Prioritize?

How AI Startups Should Think About Marketing in 2026

Why Most Startups Waste Money on Marketing (And How to Fix It)

Consulting vs. Marketing: What Early-Stage Startups Actually Need