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Mina Mankarious is the Founder & CEO of Olunix, helping AI startups with positioning, growth systems, and founder-led marketing from Toronto.

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Engineering

4 articles on engineering by Mina Mankarious.

PersonalEngineeringMarketingBuilding
The Head of a Marketer, Engineer, and App Developer
I’m not great at all three. I’m a marketer who studied engineering and fumbled his way into building software. But having all three perspectives in one head — even imperfectly — changed how I think about everything. Here’s why being willing to be bad at something might be the most underrated skill a founder can have.
Mar 16, 20269 min read
MarketingEngineeringStrategyStartups
Your Marketing Isn't Broken. It Was Never Engineered.
Most startups treat marketing like a creative exercise — then wonder why nothing compounds. The problem isn't your copy, your channels, or your budget. It's that you never engineered the system in the first place.
Mar 4, 20269 min read
MarketingEngineeringStrategyStartups
What Is Marketing Systems Engineering? The Framework That Changes How Startups Grow
Marketing systems engineering is the discipline of applying engineering principles to marketing strategy. Here's the framework I use at Olunix to build growth systems that actually scale.
Feb 26, 20269 min read
MarketingEngineeringPersonal
From Engineering to Marketing: Why Systems Thinking Matters
How studying Automotive Engineering at McMaster shaped the way I think about marketing, and why the best marketers think more like engineers than creatives.
Feb 2, 20267 min read

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